Glasgow Life

When we first started working with Glasgow Life they were using over 55 different brands to promote their services. Our task was to make sense of this brand chaos.

Following consultation with over 200 members of staff, customers and stakeholders we unearthed a grounding for the brand that lies in the context of Glasgow itself; a vibrant city but with some serious social problems. Our insight was that Glasgow Life had activities that could improve both sides of the city. The problem was that people just weren’t aware them.

Our aim was to create a brand that reached out and encouraged everyone to get more involved. If we could achieve this then there was every chance that Glasgow Life could make vibrant Glasgow more vibrant and give deprived Glasgow hope.

To help them on their way we created a new brand name, a new brand architecture and a visual identity that gave customers clear signposts to the wide range of free activities they had access to; helping them get the most out of Glasgow and the most out of life.