Princes

Princes is one of the UK’s biggest food and drink companies and we’ve been working with them for 8 years now. Not only on the Princes brand but also on brands such as Shippam’s, Aqua Pura, Mazola, Crisp ‘n Dry, Jucee and many more.

One of the brands that we’ve been paying quite a lot of attention to recently is Aqua Pura. Following a detailed analysis of the sector and some in-depth research, we’ve grounded the revitalised brand back in its Cumbrian home land.

The refined typography and natural imagery have helped to create great shelf presence and drive sales. In the first few months after launch, sales had increased sharply and Aqua Pura became the fastest growing mineral water in the market.