Fine targeting for Aggreko in 2006
Straight talking
By removing the need to 'market' Aggreko from the role of the Annual Report it freed up its content to communicate solely with the professional investor and provided Tayburn with a very single minded brief.
Back to basics
Our response was to pare the design content back to its most basic form - a grid structure and the colour orange. The result is a hardworking but elegant and pure look, which has become synonymous with Aggreko's reporting over the past four years as a result of the positive feedback from investor research.
