Creating a distinctive identity for Anglian Water
Out with the bath water
Anglian Water, one of the UK's largest water companies, asked us to refresh their identity to bring it in line with their vision and values of 'Leading, Vital, Proud'.
A refreshing solution
Whilst the logotype remains unchanged our idea has transformed the way the company presents itself.
White is used as the background for all material, providing standout in the sea of blues and greens used by competitors while a bright, crisp, cut-out photograph adds interest and warmth to the story. We also introduced a more conversational tone of voice for copy to help Anglian Water better engage with its customers.
Clear results
Adrian Smith, Head of Internal Communications at Anglian Water enthused, "Tayburn listened to our needs and devised the right process for us; thorough enough to be well grounded in our strategy while not being overblown. The result is an identity that is quite a radical change creatively, but feels like a natural evolution. That's an achievement in itself."
