A photo-essay approach for Biffa 2007
Story teller
The Biffa story is a good one and one not told in the Annual Report context until now. So we used a photo-essay approach to tell the tale - from collection to composting. Biffa is also a great brand, with its distinctive bins on every street, and so we used it and the signature colour red prominently throughout.
First timers
We brought a flexible but thorough and time-served process to Biffa. And as this was their first Annual Report since their de-merger from Severn Trent - project management solutions were as every bit as important as great design ideas to them.
