Bringing luxury to life for Glenmorangie
In with the new
Following the acquisition of Glenmorangie in 2007, parent company LVMH made clear their strategy to move the brand into the world of luxury. We have been working on a number of projects to reflect this 'new world' positioning.
Fully involved
Our scope of work has included packaging and key promotional literature such as their tasting notes brochure, in-pack leaflets, on-trade promotional activity and event materials. Meanwhile, our new media team has created the Glenmorangie presence on the LVMH extranet. Our work continues to challenge traditional perceptions of whisky branding, introducing Glenmorangie to a modern, luxury fraternity.
