A new visual identity for ICS
Modernising learning
International Correspondence Schools (ICS) asked us to help modernise their brand and make it more appealing to an aspirational customer. They required a visual identity that would work through-the-line at both consumer and corporate levels.
Illustrating the way forward
Our idea was to use an illustrative route to achieve standout in the direct response channels ICS use for recruiting new students. The illustrations all represent growth as an analogy for the personal development of their customers. We also provided a new clean and modern logo that alludes to their heritage as one of the world's oldest distance learning providers. This is further backed up by the strapline 'pioneers in home learning'.
