Emphasising Jucee's proposition of good clean fun and real fruit values
Tight squeeze
The soft drinks market is highly competitive. For a new squash brand to get listed with the multiple grocery retailers, it has to work very hard.
Refreshment time
Our idea was a new vision for the brand, making it more family friendly and making more of its real fruit content as well as highlighting its natural flavours and colour messages. Now the Jucee brand is a real contender in the squash market, attaining new listing in major multiple retailers and increased revenues of £4.2m at RSP compared to before the listing.
