Creating consistency for Princes while improving brand equity
Complete flexibility
Working with a well know brand, with over 750 SKU's across a variety of different food and soft drink categories, calls for an approach that is both robust and consistent, but flexible enough to accommodate ever-changing consumer needs.
Full-service
We handle all aspects of the development of the brand from strategy, creative direction, artwork and technical implementation, working closely with all departments in the Princes business. Working at pace also requires us to have an in-house client servicing team to help manage the pack change and product launch functions.
For a brand that is still as in-touch with its consumers as it was when it was established in 1880, this consistent approach has made Princes a top 20 brand in the UK with an annual turnover at RSP of £1Bn within a market worth more than £6Bn.
