Tailoring best practice to deal with adverse PR for Severn Trent
Water tight
We tailored best practice reporting content and structure to suit the Severn Trent's need to convey stability without dulling down the presentation.
Revealing details
A key function of the report was to reveal Severn Trent's new strategy to be solely a water business. Sections called 'direction' and 'focus on water' and a single-minded infographic helped drive this message home.
Severn Trent won the 'Reporting the Measure of Success' award in the Building Public Trust Awards 2007. The judges commented:
"It provides clear linkage between strategy, resources and key performance indicators complete with detailed supporting information on benchmarks, targets and the definitions of key measures. Overall this is clearly presented, straightforward reporting on the drivers of value, with great use of graphics."
