The Tenon brand story
It’s okay to be different
Tenon set out to be different: A national accountancy firm with an offer focused on entrepreneurs and a desire to do things differently.
They weren't convinced however that their identity really reflected the dynamic and well, different, way that they worked. So they asked us to inject some personality into the way that they expressed themselves.
Your life mentor
Our idea for their new brand was to include illustrations, each with one small character helping or guiding another. This demonstrates the collaborative, one-to-one consultancy that Tenon provides. Each illustration also contains a '10' to help make the name more memorable.
We wrote headlines as dialogue to make them more engaging and to reflect the one-to-one relationship at the heart of their business and the new logotype emphasised the word 'on' within their name, projecting them as pro-active and focused.
Good numbers
Since the rebrand, Tenon have increased their profits from a £100,000 loss in 2003 to a £12.4m profit in 2007. Their turnover has increased by 55% with the majority coming from talented new employees bringing clients. And they were voted B2B brand of the year, beating Blackberry, Accenture and Cisco.
