Manchester based and serving a mobile customer base worldwide, 2ergo provide mobile consultancy and communication solutions in a variety of ways to a wide range of business customers.
Tayburn evolved their corporate story, selling the ‘sizzle’ of the business to potential and existing shareholders alike, using infographics to deliver the messages in a readily understandable way to people that were not necessarily conversant with mobile comms and technology.
Tayburn and Glasgow 2014 have been closely linked, from designing the successful bid logo and identity and working on the Games marketing strategy. When the Scottish Government were looking for an identity for the Games legacy campaign they turned to Tayburn.
We created a legacy logo that sat with the four strands Active, Connected, Sustainable and Flourishing. In addition we created the Active Nation identity which formed the cornerstone of the Government’s campaign to create a healthier, more active Scotland. With its different characters taking their place in the design and the subtle saltire, it encapsulates the whole nation.
Aggreko provide temporary power solutions to business customers. They are a truly global business, with operations in every continent, operating in often difficult terrain or conditions, serving the Hollywood film industry on location in the desert one day and the mission critical back up power needs of global manufacturers the next.
Tayburn have worked on their corporate communications needs for the past 10 years and in the last two years have extended this remit to investors online by designing the web and iPad reports and to consult on CR and support their internal communications activity too. The Annual Report has adopted a workbook template style, focusing its communication on the institutional investor, data rich and hard-working, confident and direct. This document consistently does what is says on the tin!
Based in Airdrie, Azzurro supply a wide range of products aimed at satisfying a widely diverse range of client requirements for the modern office, work, leisure and public spaces in the private sector and public sector. This is a highly competitive marketplace, where margins are low and differentiation is key to success. Azzurro bring a high quality approach to this world, with skilled people ready to consult, fit and importantly dispose of redundant furniture and electrics.
Having won a place on the university roster there was a need for Azzurro to provide a case study brochure and a more functional directory, but common to both convey the added value and quality differentiating messages. The Tayburn response used a very unusual format for both documents to ensure standout. An updated version is in planning.
Our work with British Council was all about understanding how their Education UK brand could be extended to include a broader set of audiences and messages over and above the overseas student audience that the brand was firmly associated with.
The starting point was an extensive programme of research and consultation with leading figures in the UK education sector and in-depth immersive days in a number of UK universities where we were able to talk to vice-chancellors, international departments, academics, UK students and international students all on the same day. The findings were revealing and led to the creation of a brand hierarchy, model of communication and messaging system that we felt best met the objectives of all audiences. Findings that we tested with representatives from audiences in 7 key markets around the world before making final recommendations.
The Children’s Parliament works with children in the context of family, school and community. Through their creative projects, consultations and community programme, children learn about their human rights whilst acquiring knowledge, skills, behaviours and values for citizenship. This work connects children with each other, with adults, with their communities and with policy and services too.
Tayburn was asked to develop a corporate brochure for the organisation that better communicated their skills and services.
CSI Group own a number of successful businesses supplying products, interior design services and industrial design solutions to workplaces across the UK. They came to Tayburn looking to build brand awareness and drive an increase in Group income.
Prior to working with Tayburn, each of the companies that made up the Group had been trading independently of one another. We worked with CSI to change this.
By repositioning the Group brand as the primary entry point for customers and developing a flexible brand architecture we opened up cross-sell opportunities within the Group – improving perceived value, brand awareness and headline sales in the process.
Edinburgh Napier University
We were appointed to the Edinburgh Napier marketing roster in 2009 and since then have worked on a wide variety of challenging projects, all primarily aimed at helping the University to recruit more undergraduate and post-graduate students.
For the 2011 academic year we produced the three part undergrad prospectus Live, Learn and also Launch, the section that told the story of recent undergraduates who had gone on to success after graduating from Napier. Subsequent campaigns included the ‘This is where I want to be’ under and post-graduate recruitment campaigns that emphasised Edinburgh Napier as a positive choice, with a mix of online, press and radio activity.
Edinburgh Sick Kids
The Sick Kids Friends Foundation was set up in 1992 to support the work of the Royal Hospital for Sick Children in Edinburgh. The Hospital receives over 100,000 children through its doors each year from all over the East of Scotland. They provide assistance by providing extra comforts and activities for children and their attendant families, the purchase of medical equipment over and above NHS provision, the provision of extra support for sick children who are cared for in the Community and funding for extra training and research.
Tayburn have supported this activity by providing pro bono design services over the past 20 years. Recent work has included development of their online presence/social media communication and strategic planning input related to their positioning and role and the proposed move of the hospital itself to the new Royal Infirmary of Edinburgh site.
Our long standing relationship with Forth Ports has been predominantly based on producing their annual report. Over the years we have reflected their on-going business strategy from a focus on ports to expansion into the property market, and more recently renewable energy. This has resulted in a visual style which has ranged from dominant use of graphics and photography to a back to basics approach.
In recent years our remit has expanded to include a very successful, company wide health and safety campaign which has helped lower work place accidents.
The Glasgow 2014 will be a truly spectacular celebration of sport and culture. And we were thrilled to be asked to help develop the brand and communication strategy that will inspire the world to get involved with Scotland’s largest ever sporting event.
The process we adopted involved wide scale consultation to ensure we fully understood the opportunities to align campaigns and messages, and in-depth research to fully understand our audiences and their propensity to participate. The result was the creation of a fully integrated brand and communication plan.
Glasgow Caledonian University
Historically, GCU was thought of by some as being Glasgow’s “third choice”. But the ambition was to be Glasgow’s first choice for those looking for a different type of higher education. To achieve this, GCU wanted to build a reputation for being a different type of university.
Our research with staff and students found that these claims were not only well founded but actually gave them a real sense of purpose and pride. The next task was to capture as many of these differentiating stories as we could and convey them in a confident, convincing and coherent way. The result was the creation of a new brand identity that in its first year helped raise student applications by 17%; nearly twice as much as the sector as a whole.
Gottex are an asset management business. Specialising in alternative investment solutions such as Fund of Hedge Funds, Multi-Asset, Real Asset products and Portable Alpha portfolios. In addition they offer managed account platforms and outsourced middle office services through a subsidiary business called LUMA-GSS. With offices in the major financial centres around the world their clients are predominantly institutions with pension funds, banks, insurance companies and endowment organisations.
Gottex have a highly skilled investment management team with a robust investment process allied to innovative product design. Our work for them is concentrated on the production of the Annual Report and Accounts for the holdings business. Being listed on the SIX Swiss Exchange requires their report to contain closely regulated information that is augmented with a clear description of market conditions and company strategy.
Health in Mind
Health in Mind is the Edinburgh based mental health charity that we ‘adopted’ as part of our Best Company’s engagement with our community programme. We helped HiM define their product and created a new identity and a whole new look and feel for all their communications – from a new website to a suite of literature.
So pleased were they with the work that we had done when they were looking to create and launch a new counselling venture in Edinburgh, HiM turned to us to help choose a name, and create the identity and communications materials including website, launch brochure and related print.
Heineken UK (previously Scottish & Newcastle UK) holds the record for our longest client relationship. In one guise or another we’ve been working in partnership for over 25 years. Many of the current Tayburn team weren’t even born when we first started working with them. In that time we’ve produced their annual report, created their corporate identity, and worked on many of their high profile brands.
However, the bedrock of our relationship is the management of their artwork and repro requirements. Something that we do for all their UK brands, across all packaging formats and print techniques.
Scotland is blessed with hundreds of iconic castles and landmarks that capture, protect and recount the nation’s history. They are major tourist attractions for local and international visitors and all 320 of these sites are managed by Historic Scotland. Keeping them in good shape is part of the task. Encouraging people to explore this great estate is the other. And that’s where we’ve been giving a helping hand.
For the past three years we have worked with Historic Scotland to design promotional collateral for visitors and more recently have produced their wedding and B2B sales communications including an iPad app which showcases Scottish sites at their best.
International Confederation of Midwives works across the world in partnership with many other international organisations, to strengthen midwifery globally. Informed opinion is increasingly acknowledging that strengthening midwifery, especially in less developed countries, is essential to realising the Millennium Development Goals (MDGs) 4&5 that target reducing maternal, neonatal and infant deaths.
We have recently developed a new visual identity and website for the global organisation which will greatly enhance the communication of ICM’s key messages and aims. Research with key user groups and stakeholders was undertaken to help ICM to define the objectives and functionality for the website.
Investors in People
Investors in People work with a spread of businesses and organisations across both the private and public sector, to provide tailored, forward-looking and outcome-oriented consultancy that helps their clients build better leadership, manage and develop their staff better – and thereby improve organisational performance. It’s a service that is especially important within challenging economic times.
In 2011 we were commissioned to change the way that people think about Investors in People in a way that also generated new inbound leads. We developed a campaign that gave someone the once in a lifetime opportunity to go to Africa for 10 days on a leadership programme, and generated over 300 new leads in the process.
Headquartered in Glasgow, MacFarlane Group employs 700 people at 22 sites across the UK and Ireland and services more than 20,000 customers in a wide range of sectors to fulfil their packaging distribution, manufacturing and labelling needs. The packaging distribution business is the leading UK distributor and supplies third party logistics, presentational and retail packaging sectors. The manufacturing business designs, manufactures and assembles custom packaging to protect higher-value products in storage and transit.
Their customers include the aerospace, medical and automotive sectors. The labelling business produces self-adhesive and increasingly resealable labels for FMCG customers across Europe and North America. MacFarlane have been a very loyal client to Tayburn and over our 15 year relationship we have worked with them on their reporting, brochure and identity needs.
Mental Welfare Commission
The Mental Welfare Commission for Scotland is responsible for monitoring and reporting on the Mental Health (Care and Treatment) (Scotland) Act 2003. The Commission operates as a non-departmental public related body responsible to the Scottish Executive.
Tayburn has worked with the Commission for 6 years in developing its visual identity and implementing this across all reports and literature the Commission produces as well as the Commission’s websites. We have also helped the Commission build an online forum for the sharing of information and good-practice relating to the principles of mental health care in Scotland.
Museums Galleries Scotland
Museums Galleries Scotland is the membership organisation for over 340 museums and galleries throughout Scotland. By offering support to the sector through funding, advice and training it aims to promote museums and galleries nationwide.
In 2011 we were commissioned to design a visual identity for the Festival of Museums event to attract visitors to Scotland’s museums and galleries. Working closely together on branding of the event and through design and build of an event specific website, we reached over 19,000 people which resulted in a total estimated contribution to the economy of almost half a million pounds.
The more you understand the issues and the more you take people on the journey with you, the more likely the chances of success. And never more has consultation played a central role than in our work with NHS Scotland in the creation and roll out of a recent HIV awareness campaign. This is a hugely sensitive area, with strongly held views about how HIV is most appropriately communicated to at risk audiences.
The end product was the result of a very collaborative approach, involving all the key health bodies, Scottish Government representatives, HIV charities and all conducted within strict inclusive guidelines.
Riverside is the new home for Glasgow’s much loved Museum of Transport and tall ship, the Glenlee, all based at the stunning new Zaha Hadid building on the banks of the Clyde.
Our task was to create the launch campaign, including posters, micro site and launch leaflet, capitalising on the location and striking profile of the building. Despite a very small window of opportunity to get the photography we needed, we put together a campaign which gave a real sense of destination for the new venture. Glasgow Life had hoped to get 1m visitors to the Museum in the first year, this figure was achieved in six months.
Dale Farm is a large dairy co-operative based in Northern Ireland. They produce and distribute hundreds of different products through many different brands throughout the UK and Ireland. And it was their Scottish based brand, Rowan Glen, that became the focus for our first project.
Rowan Glen is famous in Scotland for its yoghurt. And whilst most people knew of it, sales had started to flatten out as the brand fell off people’s radars in the midst of aggressive competition from the bigger players. To get the brand back on track we re-designed the packaging to have greater shelf presence and re-enforce Rowan Glen’s positioning as “Scotland’s yoghurt”.
RSM Tenon Ltd
Our journey with RSM Tenon has been possibly one of our most successful relationships. It all started back in 2003 when we were appointed to look at their corporate identity.
The challenge was to bring the company together and the result was a brand identity that created quite a stir in the sector. So much so that it was voted best Business to Business brand in the UK in 2005, beating Blackberry, Cisco and Google. A notable success was the DM campaign targeting entrepreneurs likely to be affected by the changes in tax rules. The campaign cost £50,000 and generated well over a £1million in fees.
This is the working title for a new private client bank offering based in Edinburgh and London. Currently Scoban are raising finance to fund their business development plans and on this journey Tayburn have provided strategic advice in relation to visual identity, positioning, naming and on a more functional level presentations and reporting too.
Understanding the target market for this sort of personalised banking service is crucial to the success and appeal of the offering. Tayburn brought their experience of working with Adam and Co. to bear throughout.
Scotia Gas Networks
Regulated by Ofgem, SGN owns and operates gas transportation and distribution networks in Scotland and the south and south-east of England to 5.8 million customers over 74,000 kilometres of piping. Their focus is on safety and security of operation. The company is owned by three shareholders, the majority holding being with SSE plc.
SGN is a new client for Tayburn and we have taken their previously regulatory led report and developed it in 2012 in conjunction with their reporting team to contain all the elements now traditionally found in plc reporting for a company of this size such as KPIs, business model, corporate story-telling and risks.
Scottish Forestry Trust
SFT is the UK’s foremost private sector led charity providing funds for further research, education and training in forestry. Since first established they have provided over £2m of funds to support over 200 people undertaking projects covering all aspects of forestry from the social and environmental to the technical and industry specific aspects of trees and their wider contribution to the UK economy.
Tayburn have worked with the SFT to develop their annual reporting model and more recently produced a corporate brochure for them. This will be used to make funding approaches to the CR community in Scotland.
This business has recently celebrated 150 years of success. Starting life as the City of Glasgow Friendly Society, Scottish Friendly has grown to become a modern and relevant ‘friendly society’ serving more than 400,000 of its members with ISA, PEPs and Child Trust Fund products. More recently they have also become a trusted partner to a number of financial services companies, providing business process outsourcing services.
Tayburn have worked with Scottish Friendly to produce the Annual Report and Accounts but also bonus statement mailings and in the 150th year a new identity for the group.
Scottish Funding Council
Established by statute in 2005, the SFC is a non-departmental public body of the Scottish Government with responsibility to secure coherent provision by the college and university sectors of high quality further and higher education. They also undertake research linked to the demand for education in Scotland and identify what skills are required by our economy and society at large and to place Scottish education in an international context.
Over the years Tayburn have delivered a wide range of corporate communications for the organisation, from reporting needs to the corporate plan, exhibition requirements and more recently the website.
Shepherd and Wedderburn
Shepherd and Wedderburn were already doing the hard bit in building, establishing and living up to an excellent reputation as one of the UK’s leading law firms. So, our task was to help them tell their story more effectively to staff and existing and potential clients. With over 60 partners and over 350 staff, consultation on, and approval of, a brand framework was key to the success of this project.
Following a series of workshops with a steering group of senior partners we defined Shepherd and Wedderburn as ‘a law firm that combines an ethos of quality with a commitment to deliver’. To help Shepherd and Wedderburn demonstrate their proposition we created an online visual identity and a redeveloped website.
This mutual indemnity association is regulated by the Bermuda Insurance Act and managed by Charles Taylor and its principal activity is to secure and discharge the liabilities of its members under the US Longshore and Harbor Workers Compensation Act. It does this by providing its members, such as shipyards and marinas with a better understanding of employment law, safety training and peer to peer contact at its annual meetings. Letting the member organisations focus on their core business activities, safe in the knowledge that workers’ compensation coverage is being actively managed by the Signal experts.
Tayburn has worked with the US based team for a number of years to provide reporting services, identity and collateral to support the meetings.
Silverburn attracts over 14 million shoppers every year and is the largest purpose built shopping centre in Glasgow.
Winning awards for its iconic design and with a fantastic array of great shops and restaurants, Silverburn aims to offer a better shopping experience in, what is arguably, one of the most highly competitive marketplaces outside of London.
Tayburn was appointed in March 2012 to provide strategic development of its current positioning both above the line and in-store. Since then we have been creating campaigns for radio, outdoor and TV as well as some fun tactical activity to support traffic drivers in-mall, including the arrival of girl band Stooshe and a record breaking attendance to meet TOWIE star Joey Essex.
As Silverburn’s plans include an ambitious extension to their retail and leisure offer within the next couple of years, we are continuing to help them deliver a strong brand presence to enable them to become the number one shopping destination in Glasgow.
Skills Development Scotland
The past few years has been a period of change for SDS and its staff with the merging of a number of organisations into a single entity. This has been set against the backdrop of a period of change and uncertainty in the wider business environment due to what has been widely claimed as the worst recession in generations.
The challenge for an organisation such as Skills Development Scotland is to communicate efficiently with its diversity of stakeholders, whilst under public scrutiny on whether the organisation is delivering against its objectives. The development and implementation of a consistent visual identity by Tayburn has helped SDS align and convey their values with staff and stakeholders alike.
Skills for Care & Development
Skills for Care ensures that England's adult social care workforce has the appropriately skilled people in the right places working to deliver high quality social care. To achieve this, we focus on the attitudes, values, skills and qualifications people need to undertake their roles.
Our work with Skills for Care started with a web design project and blossomed into the creation of a unified visual identity for 1 national and 9 regional organisations involving the creation of key brand messages and tone of voice and comprehensive brand guidelines. The web project has delivered 1 national and 9 regional sites with complex integrations and interactive user experiences.
STV have evolved from its roots as the commercial public service broadcaster for Scotland to become a leading digital innovator. Based in Glasgow, STV is now focussed on building consumer relationships, connecting with communities and delivering great content through its productions and consumer businesses alike. From a productions standpoint, profit has been generated from selling and exploitation of back end rights in the UK secondary and overseas markets. For the consumer business, profits have been driven through advertising sales.
Tayburn have worked with STV on the Annual Report bringing particular focus to developing appropriate new content for their evolving business and staff engagement communication.
University of Edinburgh
Our experience in the education sector has grown substantially over the past few years. However, one of the first higher education clients we worked with was University of Edinburgh. Since then we’ve created distinctive sub-brands for two of the University’s most reputable schools; The Business School and The School of Informatics.
As with many pre-eminent Universities, the University of Edinburgh is looking to reinforce its position on the global stage and we were tasked with helping them project its impressive reputation to international audiences through the creation of a stunning brochure that captured the significant role the University has played in pushing the boundaries of knowledge over the centuries. Our next task is to redesign their website.