Designing tiny things is really exciting – cramming the story you want to tell into a small space makes you think really hard about what you want to say. People tend to engage with small things too – they become precious and involving, people assume that care and attention has been taken in their production.
All these attributes are true for the Lynne Forsyth brochure. Telling a creative audience about your skills means that you have to press all the right buttons to get your story over.
Lynne provides a proof reading and editing service to companies like ours – and now she is actively starting to sell her services to others with this requirement.
The design solution is an interesting take on dotting the i’s and crossing the t’s – and uses well-known sayings related to efficiency and detail to sell her skills. The mini manilla file folder and paper clip reinforce the ‘resource on call’ nature of her offering.