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Aston Business School added to education portfolio

Tayburn have won a four way pitch to develop a new positioning and identity for Aston Business School, based in Birmingham.

Having formally approved the positioning and identity, Tayburn are in the process of developing the new identity that works across all areas of the school and audience groups. This will be implemented across all communication channels.

Aston has a growing reputation both nationally and internationally for promoting the development of responsible leaders. Aston was one of only seven business schools in the world invited to take part in the UN Global forum debate to debate the role of business. It’s important that we capitalise on the culture and approach that makes Aston different and communicate this in a compelling and consistent way to help them achieve their ambitions.

Having already implemented a brand strategy for Edinburgh University’s Business School and School of Informatics, the University of Highlands and Islands and a campaign for Scotland’s Colleges, Tayburn are developing a strong reputation in the education sector. Competition to attract students is fierce and many business schools are recognising a need to raise their profile through improved communications.