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Tayburn designs new Tenon website for entrepreneurs

Tenon, has relaunched its website with new features designed to support businesses and to reflect its specialism in advising entrepreneurs.

The brief came about as a consequence of their desire to exercise greater control over the communication of industry-related information and the marketing of its services to existing and prospective clients.

The website now offers a dedicated resource centre. Improved navigation has enabled visitors to access information quickly while Tenon managers can respond immediately to business and market changes with site news, advice and information using the site’s CMS. Tayburn also set up a web analytics facility for Tenon to examine visitor behaviour and evaluate the performance of specific marketing initiatives, such as email campaigns and regional seminars.

Speaking of the new website, Karin McDonald, account director at Tayburn said: “Tenon required a quick-moving, competitive environment: flexible, versatile, and intuitive. We responded by creating a modular website for a range of business-people – from those with specific queries on tax, accountancy and finance matters to those who may just want further information”.

“What was needed was a comprehensive system that would allow visitors access to detailed advice and informed opinion on all aspects of their business quickly and efficiently”, added Andy Raynor, chief executive of Tenon. “What Tayburn delivered was a website that really has these people in mind”

www.tenongroup.com