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Back with “Atti-Chewed” – Chewits launches new look

Tayburn has recently launched a new identity, packaging and website for Britain’s much-loved sweet brand, Chewits. Launching the campaign on-shelf is a limited edition Ice Cream flavour – back by popular demand. The full range of flavours and packs, plus new formats and special editions will roll out over the coming months.

With markets and competition heating up, Tayburn was tasked with reengaging the Tween audience and re-energising a brand not seen on TV since the 1990s. To tackle this challenge, Tayburn turned to Chewits’ cheeky and energetic mascot, Chewie the Chewitsaurus.  The new-look Chewie not only features prominently on all packaging, trade and consumer materials, but has also been a vital brand ambassador for Chewits.

Chewits have been a UK favourite since their launch in the 1960s.  Today, Chewits are one brand of sweet making a concerted effort to ensure kids enjoy a happy and active lifestyle. Chewits’ active lifestyle campaign includes sponsorship of nationwide multi-sport courses during the school holidays, sponsorship of Lancashire County Cricket’s junior members club, Chewits Lancashire Thunderbolts, and support for 2012 elite sporting hopefuls with their Young Ambassadors scheme.

www.chewits.co.uk