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Tayburn showers affection on Daryl

Tayburn has created a new identity for premium shower enclosure manufacturer, Daryl, and their Principal Showroom support programme.

We were initially asked  to complete a strategic review of customer perceptions of Daryl which involved; a communications audit, in-field interviews and mystery shop visits. We presented a series of findings and strategic recommendations for how Daryl could drive sales more effectively through these customers.

As a result Daryl re-defined its Principal Showroom programme and the support that it gives to its key customers. A smaller group of showrooms were selected to work in partnership agreement outlining what both parties agree to deliver, advantageous terms, showroom support material, personalized access to the Daryl portal, after sales service and product training.

This was not purely a creative exercise; it forms the basis of a wider strategy that we are working on with Daryl to help them work with their key customers, showrooms to help the retailer drive sales of Daryl products. This involved initially identifying what is unique and special about Daryl  and translating these findings into strategic recommendations and then expressing this creatively across all communications channels.