At the start of the academic year Tayburn were approached by Edinburgh College of Art to work with a group of students from the Graphic Design department on a special project that will continue throughout the year. (more…)
Archive for January, 2010
Historic Scotland plays a vital role in safeguarding Scotland’s built and natural heritage. It is a key tourism provider with over 78 visitor attractions including top attractions Edinburgh and Stirling castles.
Tayburn’s commission is to design Historic Scotland’s consumer and marketing print for its tourism portfolio including Edinburgh Castle, Stirling Castle, Urquhart Castle, Stanley Mills, the Orkney Islands as well as its main guides with all 78 attractions.
By designing the Historic Scotland Members Handbook which will see a higher volume on production this year following Historic Scotland’s successful increase of members to 100,000+. Another important piece of print for Historic Scotland is the Events Guide showcasing the hundreds of events Historic Scotland staged every year. In addition, Tayburn will create a printed map which will accompany the popular ‘one ticket’ Explorer Pass Historic Scotland product used mainly by rest of UK and overseas visitors to Scotland touring the 78 Historic Attractions.
The new communications, which focus on Historic Scotland’s distinct identity, are due to be printed in January and released in April next year for the key visitor season.
“Historic Scotland distributes over 2.5 million pieces of printed material around the world so the impact of the designs needs to be strong and persuasive, while remaining true to the brand values”, said Jessica Wilson, Account Manager. “We will be looking to refresh the print suite whilst maintaining Historic Scotland’s distinct visual style, creating a lively and fresh collection to communicate with visitors to Historic Scotland properties in 2010.”
Rebecca Hamilton, Marketing Manager of Historic Scotland, added: “Our marketing print suite is an important project that requires good creative flair, dedicated resources and accurate interpretation of our brand. Tayburn has been awarded this exciting project and I look forward to working with them on creating our core suite which will help us welcome almost three million visitors into our properties from all over the world.”
