Tayburn have won a four way pitch to develop a new positioning and identity for Aston Business School, based in Birmingham. (more…)
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Tenon, has relaunched its website with new features designed to support businesses and to reflect its specialism in advising entrepreneurs.
The brief came about as a consequence of their desire to exercise greater control over the communication of industry-related information and the marketing of its services to existing and prospective clients.
The website now offers a dedicated resource centre. Improved navigation has enabled visitors to access information quickly while Tenon managers can respond immediately to business and market changes with site news, advice and information using the site’s CMS. Tayburn also set up a web analytics facility for Tenon to examine visitor behaviour and evaluate the performance of specific marketing initiatives, such as email campaigns and regional seminars.
Speaking of the new website, Karin McDonald, account director at Tayburn said: “Tenon required a quick-moving, competitive environment: flexible, versatile, and intuitive. We responded by creating a modular website for a range of business-people – from those with specific queries on tax, accountancy and finance matters to those who may just want further information”.
“What was needed was a comprehensive system that would allow visitors access to detailed advice and informed opinion on all aspects of their business quickly and efficiently”, added Andy Raynor, chief executive of Tenon. “What Tayburn delivered was a website that really has these people in mind”
Mutual insurance association, the Standard Club – which provides insurance to shipowners, operators and charterers for their liabilities to third parties arising out of ship operations – has unveiled its new website, designed by Tayburn.
The Standard Club commissioned design agency Tayburn to carry out a major redevelopment of the site following a competitive four-way pitch.
The challenge was to create a website that reflected the club’s position as a forward-thinking organisation in an otherwise conservative global sector.
“In an industry where everyone looks similar, we felt it was important to review the look and feel of our website to present a 21st Century product, yet one that didn’t detract from our heritage”, said Alistair Groom, CEO of the Standard Club.
Tayburn responded to the brief by working with stakeholders to redevelop the site’s visual design so that it remained true to the Standard Club’s history, but gave it a more contemporary appearance. The agency also reconfigured the site’s navigation and incorporated archiving tools offering greater flexibility for visitors.
“The information requirements of a shipowner facing a potential piracy incident, or their employees navigating the complexity of international port regulations are immediate and business critical, so the site’s user experience had to reflect that”, commented Karin McDonald, account director at Tayburn.
Tayburn is delighted to announce their support for an event hosted in conjunction with the BBC and the Investor Relations Society. (more…)
