Boë Gin were one of the first to develop colourful flavoured gins. With successful launches of Boë Violet and Boë Passion, this innovative approach has seen business quickly grow. Tasked with building national awareness and engaging new devotees through social media and digital marketing, our idea was to make Boë ‘The gin on everyone’s lips’.
Standing out from the crowd.
We knew the social strategy had to be as distinctive as the brand to cut through. So we sought out a brand ambassador who would beautifully capture the stylish, colourful and distinctive essence of Boë - Paloma Faith. Our social film content rolled out across Facebook, Instagram, YouTube and Twitter. This was combined with an influencer programme and full content calendar of activity in support of all the Boë expressions.
Boë Gin's story has been remarkable. Even in a market that has experienced significant growth, Boë has emerged as one of the most successful brands, as we have continually innovated, creating a range of colourful, distinctive and delicious gins.
Tayburn has been with us every step of the way - from strategy to execution - building a clear understanding of our customers, and creating bold, engaging digital content to drive awareness and build a community of passionate Boë drinkers.
Sales of Boë Gin have increased by a factor of eight, creating a £40m brand at retail. Boë Gin is now the UK's most digitally engaged gin brand - more than Hendricks, Gordon’s or any of the global competitors.