Scope: Planning and UX. Digital design and build.
Brodies LLP
Thought leadership through many lenses.
Brodies’ ability to bring different legal perspectives together to see a topic through ‘many lenses’ has won them a large online following. With a new brand position of ‘Enlightened Thinking’, an extensive content library and a committed team producing regular topical content it was vital the new website allowed users to surface Brodies thought leadership with ease.
A powerful search tool at its heart.
Front and centre of the new website is an incredibly smart and helpful search tool. The entire design makes a hero of this functionality. Users can quickly access a staggering breadth of topics with each article clearly attributed to an author. Significant profiles for each member of staff were also added to emphasise the calibre of the team delivering the thinking.
Clear and distinct.
At a time when businesses, organisations, families and individuals all need clear pointers when it comes to legal expertise, the website is another string in the Brodies bow.
