We asked 'What makes Glasgow a great city?'. And the answer became the name.
The world's first crowd-sourced city brand trended on Twitter on the day of launch, generating 96% positive media coverage. 60% of visitors to Glasgow are aware of the brand and 93% of visitors agree 'people make Glasgow'.
Above the square, an office block behind the station displayed a giant sign, 'People make Glasgow'. How true - and how true it has always been.